With the valuation pegged to be between $59 million and $118 million, for the sake of this analysis, I've gone straight down the middle and assumed that Toca Boca will be sold at $88.5 million. It should be noted that Toca Boca is a different kettle of fish to the likes of King (Candy Crush), Supercell (Clash of Clans) and Mojang (Minecraft), but nonetheless it does provide us with a suitable yardstick for understanding the value of a gaming company originating from the Nordics. In order to get a better understanding as to whether they were being undervalued I decided to compare their numbers with some other Nordic gaming companies that have exited in recent years. In my own brief on the news, I noted that I felt the asking price felt a little bit low considering their apps had been downloaded at least 70 million times (The Guardian actually reported 85 million downloads two weeks ago) and they'd seen a 28% increase in net sales in 2014 to just short of $10 million ($9.67 million to be exact). Yesterday brought reports that Stockholm-based gaming studio Toca Boca who specialise on creating 'non-competitive' games for children are set to be sold by their owners Bonnier for 500 million - 1 billion SEK (or between $59 million and $118 million)
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